Brook has been with GM since 2004, mostly as part of the Holden unit in his native Australia.
DETROIT — General Motors has appointed Phil Brook, a regional director for Buick and GMC, to be the brands’ new U.S. vice president of marketing.
Brook, 52, succeeds Tony DiSalle, who had the role since 2011 and is moving to a new position as Buick’s executive director of global portfolio planning.
Brook, who previously headed the brands’ South Central region, has been with GM since 2004, mostly as part of the Holden unit in his native Australia. Past jobs include Holden’s marketing director, director of sales and head of the unit’s national dealer network. Prior to joining GM, Brook had sales and marketing roles with Nissan Motor Co. and Honda Motor Co.
DiSalle, 52, helped Buick grow its sales and improve its reputation among consumers with the help of a long-running campaign built around the tagline “That’s not a Buick.” The ads highlight how much perceptions about the brand lag the reality of its current lineup.
DiSalle, in an interview at the Detroit auto show in January, said Buick has made “tremendous progress” since starting the campaign three years ago. U.S. sales rose 2.9 percent in 2016, compared with 1.3 percent for GM’s sales overall.
In addition, Buick has made gains in third-party ratings, including the first-ever top-three finish by a domestic brand in last year’s Consumer Reports reliability survey.
“We’ve seen good growth in brand health, and our sales are up,” DiSalle said. “It takes a long time because those misperceptions are formed over a long period of time. We have people that we still haven’t intercepted yet that we still need to get on the radar screen.”
Among Brook’s first tasks will be supporting the introduction of the redesigned Enclave and Regal. Buick is unveiling the next Regal on Tuesday and will reveal the second-generation Enclave at next week’s New York auto show.