JLR's mobility company invests $25 million in Lyft

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JLR wouldn’t disclose the vehicles it plans to contribute, the Land Rover Discovery, outfitted with the company’s latest automated technologies, could be a contender.

InMotion, Jaguar Land Rover’s mobility services business, will collaborate with ride-hailing service Lyft in a $25 million partnership agreement.

The investment, which includes a fleet of Jaguar and Land Rover vehicles, will enable JLR to test developing mobility services in real-world situations, the automaker said Monday.

JLR launched InMotion last year to meet growing demand for cheaper and greener ways of making short journeys.

Hanno Kirner, executive director of corporate and strategy at JLR, said in a statement the partnership represents a mutually a strategic investment for developing new mobility solutions.

Autonomous vehicle technology testing is one of many areas in which the company is investing to improve safety. JLR has focused projects on off-road connected convoy technologies, terrain-based speed control and roadwork assist.

Though JLR wouldn’t disclose the vehicles it plans to contribute, the Land Rover Discovery, outfitted with the company’s latest automated technologies, could be a contender.

InMotion recently invested in SPLT, the Detroit-based digital carpool business, which works with Lyft to provide nonemergency medical transport.

In addition to JLR, several other automakers are investing in short-term car use.

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